Se trata, mediante una metodología basada en el ludoaprendizaje, de permitir un autoconocimiento de habilidades y potencialidades que sólo en el itinerario de un proyecto por cuenta propia serán capaces de desarrollar en toda su plenitud. En definitiva, se trata de hacer experimentar a los universitarios vivencias inherentes al rol de emprendedor como son el riesgo, el liderazgo, capacidad de crear equipos, proactividad, consecución de objetivos, etc, y así incrementar su predisposición hacia el emprendimiento. De esta manera, se refuerzan las aspiraciones de crear algo propio y alcanzar la plena satisfacción en el ámbito profesional.

El proyecto se ejecuta bajo el formato de una sesión de 5 horas en un total de 29 universidades localizadas en Santiago de Chile. Paralelamente, Management & Research capacitará a un equipo de 30 docentes expertos en emprendimiento en esta metodología. En la imagen, Fernando Lallana, consultor de Management&Research y responsable de la ejecución del proyecto, en la reunión con docentes universitarios para presentación y explicación del programa.

Management & Research has begun a project for Enterprise Culture Promotion in Chile. Being financed by CORFO and co-executed with SANTIAGO INNOVA, that project tries to motivate University students to start entrepreneurship projects after having finished their studies.

We are trying, using the methodology based on ludo learning, to permit autolearning of abilities and potential which will be developed by them during the project. Definitely, we try to make students feel and have the experience in different aspects of the entrepreneur’s role: leadership, team creation capacity, proactivity, objectives achievement, etc., which will increase their predisposition to entrepreneurship. At that manner there will be reinforced their willing to create something own and achieve high satisfaction level in professional area.

The project is executed in a format of one session of 5 hours in 29 Universities, located in Santiago de Chile. At the same time Management & Research will train a team of 30 professors-experts in the area of entrepreneurship in that methodology. At the picture, Fernando Lallana, consultant of Management&Research and the responsible of the project execution, is having a meeting with University professors to present and explain the program.

Con dicho motivo, ambas instituciones, colaboradoras y clientas de Management & Research Chile, han acordado con esta consultora la celebración de un Taller Avanzado de Creatividad que será llevado a cabo con ocasión del acto de inauguración de las citadas instalaciones, prevista para la primavera de este año 2012. En dicha actividad, M&R compartirá metodología europea exitosa con las personas que participen de la misma, aportando con ello a las instituciones organizadoras, DUOC UC y Santiago Innova, nuevos elementos que permitan seguir liderando su rubro.The Institute of High Technical Professional Education Studies DUOC UC and Centre of Companies and Business of Santiago Municipality (Centro de Empresas y Negocios de la Municipalidad de Santiago) have begun a construction of a centre, situated in the territory of Santiago Innova and designed for experimental activities, investigation and innovation, which pretends besides of being a pioneer in conception of space, recover for community a space actually underutilized.

With present objective both institutions, collaborators and clients of Management & Research Chile, have arranged with the consulting company about realization of Advanced Creativity Workshop which will take place during the inauguration of mentioned installations, planned to be made in spring 2012. During that act M&R will share a successful European methodology with participants, giving to both institutions-organizers, DUOC UC and Santiago Innova, new elements, which will help them to keep on leading in their area.